Year

2025

Year

2025

Year

2025

Client

Finocontrol Consultancy Services LLP

Client

Finocontrol Consultancy Services LLP

Client

Finocontrol Consultancy Services LLP

Industry

Finance Consultancy

Industry

Finance Consultancy

Industry

Finance Consultancy

Project Duration

5 weeks

Project Duration

5 weeks

Project Duration

5 weeks

Intro

Finocontrol had the product, the credibility, and the track record, but their website wasn't telling any of it. The old site failed to communicate what they actually do, who it's for, and why it matters. Users landed and left confused.

I took it from scratch. Full end-to-end UI/UX design from information architecture to final screens built to clearly position Finocontrol as Asia's leading FinTech education platform. Every section was designed to do a job: convert visitors into enrolled professionals.

Objective

To redesign Finocontrol's website from the ground up fixing a platform that was failing to communicate its value, losing potential users at first glance. The goal was to create a clean, structured, and conversion-focused digital experience that clearly tells visitors who Finocontrol is, what they offer, and why it's worth their time.

Challenge

Being the only designer on the project, every decision structure, hierarchy, visuals, flow landed entirely on me. The client had one non-negotiable: the website had to build trust, and it had to do it fast. Not just look good, but make a first-time visitor feel confident enough to enroll. On top of that, Finocontrol had a dense amount of content - programs, awards, partners, milestones that needed to be laid out in a way that informs without overwhelming. The old site gave nothing to work with, so everything was built from scratch. And with a user base spread across varying device capabilities, performance wasn't optional the experience had to be just as smooth on a budget phone as it was on a laptop.

Objective

Style Guide

Final Design

Intro

Every screen built with one goal make it clear, make it trustworthy, and make it work for everyone. Here's the end result.

Trust was the foundation of every design decision. In the hero section alone, three elements work together to build it instantly real testimonials from real students, the "Asia's Best FinTech Cohort" award, and company logos where alumni now work. Together, they answer the three questions every visitor has: can I trust this platform, is this the right place to learn, and will it actually get me results. This same approach layering credibility signals into every section runs through the entire website.

Intro

Lato was the clear choice for Finocontrol. Clean, highly readable, and professional without feeling cold it handles dense content like course details, milestones, and program information without ever feeling heavy. It scales well across all screen sizes and performs consistently on low-spec devices, which was a hard requirement for this project. Functional, human, and built for clarity.

Intro

Finocontrol's brand colour #BE11AB was close — but not quite right. It carried a magenta undertone that leaned too loud for a platform built on trust and professional credibility. The decision was made to shift to #6733BB as the primary colour, a deeper violet-purple that stays true to the brand's identity while bringing in the authority and seriousness a FinTech education platform demands. Same family, sharper impression.

Result

The redesigned Finocontrol website launched as a complete shift from what existed before a platform that now clearly communicates who they are, what they offer, and why they're worth trusting. Built to perform smoothly across all devices, including low-spec phones, ensuring no user is left out. Every section was designed with intent to inform, to build credibility, and to move visitors toward enrollment.

Latest Projects

Year

2025

Year

2025

Year

2025

Client

Finocontrol Consultancy Services LLP

Client

Finocontrol Consultancy Services LLP

Client

Finocontrol Consultancy Services LLP

Industry

Finance Consultancy

Industry

Finance Consultancy

Industry

Finance Consultancy

Project Duration

5 weeks

Project Duration

5 weeks

Project Duration

5 weeks

Intro

Finocontrol had the product, the credibility, and the track record, but their website wasn't telling any of it. The old site failed to communicate what they actually do, who it's for, and why it matters. Users landed and left confused.

I took it from scratch. Full end-to-end UI/UX design from information architecture to final screens built to clearly position Finocontrol as Asia's leading FinTech education platform. Every section was designed to do a job: convert visitors into enrolled professionals.

Objective

To redesign Finocontrol's website from the ground up fixing a platform that was failing to communicate its value, losing potential users at first glance. The goal was to create a clean, structured, and conversion-focused digital experience that clearly tells visitors who Finocontrol is, what they offer, and why it's worth their time.

Challenge

Being the only designer on the project, every decision structure, hierarchy, visuals, flow landed entirely on me. The client had one non-negotiable: the website had to build trust, and it had to do it fast. Not just look good, but make a first-time visitor feel confident enough to enroll. On top of that, Finocontrol had a dense amount of content - programs, awards, partners, milestones that needed to be laid out in a way that informs without overwhelming. The old site gave nothing to work with, so everything was built from scratch. And with a user base spread across varying device capabilities, performance wasn't optional the experience had to be just as smooth on a budget phone as it was on a laptop.

Objective

Style Guide

Final Design

Intro

Every screen built with one goal make it clear, make it trustworthy, and make it work for everyone. Here's the end result.

Trust was the foundation of every design decision. In the hero section alone, three elements work together to build it instantly real testimonials from real students, the "Asia's Best FinTech Cohort" award, and company logos where alumni now work. Together, they answer the three questions every visitor has: can I trust this platform, is this the right place to learn, and will it actually get me results. This same approach layering credibility signals into every section runs through the entire website.

Intro

Lato was the clear choice for Finocontrol. Clean, highly readable, and professional without feeling cold it handles dense content like course details, milestones, and program information without ever feeling heavy. It scales well across all screen sizes and performs consistently on low-spec devices, which was a hard requirement for this project. Functional, human, and built for clarity.

Intro

Finocontrol's brand colour #BE11AB was close — but not quite right. It carried a magenta undertone that leaned too loud for a platform built on trust and professional credibility. The decision was made to shift to #6733BB as the primary colour, a deeper violet-purple that stays true to the brand's identity while bringing in the authority and seriousness a FinTech education platform demands. Same family, sharper impression.

Result

The redesigned Finocontrol website launched as a complete shift from what existed before a platform that now clearly communicates who they are, what they offer, and why they're worth trusting. Built to perform smoothly across all devices, including low-spec phones, ensuring no user is left out. Every section was designed with intent to inform, to build credibility, and to move visitors toward enrollment.

Latest Projects

Year

2025

Year

2025

Year

2025

Client

Finocontrol Consultancy Services LLP

Client

Finocontrol Consultancy Services LLP

Client

Finocontrol Consultancy Services LLP

Industry

Finance Consultancy

Industry

Finance Consultancy

Industry

Finance Consultancy

Project Duration

5 weeks

Project Duration

5 weeks

Project Duration

5 weeks

Intro

Finocontrol had the product, the credibility, and the track record, but their website wasn't telling any of it. The old site failed to communicate what they actually do, who it's for, and why it matters. Users landed and left confused.

I took it from scratch. Full end-to-end UI/UX design from information architecture to final screens built to clearly position Finocontrol as Asia's leading FinTech education platform. Every section was designed to do a job: convert visitors into enrolled professionals.

Objective

To redesign Finocontrol's website from the ground up fixing a platform that was failing to communicate its value, losing potential users at first glance. The goal was to create a clean, structured, and conversion-focused digital experience that clearly tells visitors who Finocontrol is, what they offer, and why it's worth their time.

Challenge

Being the only designer on the project, every decision structure, hierarchy, visuals, flow landed entirely on me. The client had one non-negotiable: the website had to build trust, and it had to do it fast. Not just look good, but make a first-time visitor feel confident enough to enroll. On top of that, Finocontrol had a dense amount of content - programs, awards, partners, milestones that needed to be laid out in a way that informs without overwhelming. The old site gave nothing to work with, so everything was built from scratch. And with a user base spread across varying device capabilities, performance wasn't optional the experience had to be just as smooth on a budget phone as it was on a laptop.

Objective

Style Guide

Final Design

Intro

Every screen built with one goal make it clear, make it trustworthy, and make it work for everyone. Here's the end result.

Trust was the foundation of every design decision. In the hero section alone, three elements work together to build it instantly real testimonials from real students, the "Asia's Best FinTech Cohort" award, and company logos where alumni now work. Together, they answer the three questions every visitor has: can I trust this platform, is this the right place to learn, and will it actually get me results. This same approach layering credibility signals into every section runs through the entire website.

Intro

Lato was the clear choice for Finocontrol. Clean, highly readable, and professional without feeling cold it handles dense content like course details, milestones, and program information without ever feeling heavy. It scales well across all screen sizes and performs consistently on low-spec devices, which was a hard requirement for this project. Functional, human, and built for clarity.

Intro

Finocontrol's brand colour #BE11AB was close — but not quite right. It carried a magenta undertone that leaned too loud for a platform built on trust and professional credibility. The decision was made to shift to #6733BB as the primary colour, a deeper violet-purple that stays true to the brand's identity while bringing in the authority and seriousness a FinTech education platform demands. Same family, sharper impression.

Result

The redesigned Finocontrol website launched as a complete shift from what existed before a platform that now clearly communicates who they are, what they offer, and why they're worth trusting. Built to perform smoothly across all devices, including low-spec phones, ensuring no user is left out. Every section was designed with intent to inform, to build credibility, and to move visitors toward enrollment.

Latest Projects

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